Helen, a manager for Marshall Manufacturing, spends much of her time reviewing the global, technological, socio-cultural, competitive, and economic factors that can influence the success of her firm's marketing efforts. Helen's efforts indicate that she is involved with environmental scanning.

Question

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Environmental scanning involves reviewing various external factors that can impact a company's marketing efforts, and Helen's actions of reviewing global, technological, socio-cultural, competitive, and economic factors align with this process.

Helen, a Manager for Marshall Manufacturing, Spends Much of Her