A student admission ticket to the new James Bond movie is an example of market segmentation.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a larger market into smaller subgroups of consumers who share similar characteristics and needs. In this scenario, the student admission ticket is targeting a specific segment of the market (students) who may have different preferences or purchasing behaviors compared to other segments.

A Student Admission Ticket to the New James Bond Movie