A ________ orientation refers to the process of determining the wants and needs of customers and then providing goods and services to meet their expectations.

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A customer orientation focuses on understanding the needs and wants of customers and providing products or services that meet those needs. This approach puts the customer at the center of the business strategy, resulting in greater customer satisfaction, increased loyalty, and improved business results. Market share refers to the percentage of market sales a company has relative to its competitors. Profit is the amount of money left over after expenses are subtracted from revenue. Production refers to the process of creating goods or services. While all of these play a role in business strategy, a customer orientation is specifically focused on meeting and exceeding customer expectations.

A ________ Orientation Refers to the Process of Determining the Wants