Nature's Sun designs and manufactures clothing for active people,focusing their marketing efforts on people who participate in strenuous outdoor activities such as running and mountain climbing.For example,the firm advertises heavily in magazines for runners.This approach suggests that Nature's Sun is using _________ factors to segment its market.

Question

Quizplus · Accepted Answer

Nature's Sun is using psychographic factors to segment its market as they are focusing on the lifestyle and interests of their target consumers who participate in strenuous outdoor activities like running and mountain climbing. This indicates that they are targeting their market based on their attitudes, behaviors, and preferences.

Nature's Sun Designs and Manufactures Clothing for Active People,focusing Their