Tasteequik Food markets one line of food products to consumers looking for meals that are very simple and quick to prepare.Tasteequik also offers another line of food targeted to people interested in low fat,high nutritional foods.Tasteequik's strategy of dividing the market into groups with similar characteristics is an example of:

Question

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Tasteequik is segmenting their market based on the behaviour or characteristics of their customers. They have identified one group that values quick and easy meal options, and another group that prioritizes low fat and high nutritional content. This is an example of behavioural segmentation because it is based on the specific behaviours or preferences of the customers they are targeting.

Tasteequik Food Markets One Line of Food Products to Consumers