Consumer decisions regarding the products they buy are often influenced by their nationality,religion,or ethnic origin.Marketers realize that the consumer decision-making process is impacted by the consumers' ________.

Question

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Subcultures, which can be based on factors such as nationality, religion, or ethnic origin, can play a significant role in shaping consumer behavior and decision-making. Marketers recognize the importance of understanding and targeting specific subcultures in order to effectively reach and appeal to their target audience. The four Ps (product, price, place, promotion), cognitive behaviors, and market position may also be factors in the decision-making process, but subcultures specifically address the influence of cultural and social factors.

Consumer Decisions Regarding the Products They Buy Are Often Influenced