Compared to consumer markets,B2B markets:

Question

Quizplus · Accepted Answer

B2B markets tend to rely less on intermediaries as the transactions are often between two businesses rather than a business and a consumer. A direct relationship is established between the buyer and seller, and intermediaries are usually not necessary. Option A is incorrect because B2B markets typically use more targeted and personalized promotions rather than mass marketing approaches like radio and television. Option B is also incorrect because relationship marketing is highly valued in B2B markets as it fosters long-term partnerships between businesses. Option D is incorrect because B2B buyers tend to be more rational and focused on the long-term value of the product or service, rather than making impulse purchases.

Compared to Consumer Markets,B2B Markets