Kisa is a production manager at Western Widgets,Inc.,a manufacturing corporation that sells its products worldwide.Thanks in part to Kisa's efforts,Western Widgets has dramatically improved the quality of its products.Kisa believes that the high quality of its output will give Western Widgets a competitive edge.Kisa's view is:
A)correct.Producing high quality goods is the key to success in the competitive marketplace.
B)not wrong,but it is too limited.Consumers demand high quality goods,along with competitive prices and outstanding service.
C)incorrect.The typical consumer is more interested in price than quality.
D)not exactly correct.The best strategy for market success is to develop new products quickly and get them to the market before the competition,even if quality suffers a bit.

Question

Quizplus · Accepted Answer

While producing high quality goods is important, it is not the only factor that consumers consider when making purchases. Consumers also take into account the price of the product and the level of service provided by the company. Therefore, Kisa's view is too limited in its focus solely on quality.

Kisa Is a Production Manager at Western Widgets,Inc