The process of employing techniques to help a Web site achieve a higher ranking with the major search engines is called
A) VPN.
B) IAB.
C) SEM.
D) SEO.

Question

Quizplus · Accepted Answer

The process described in the question is search engine optimization (SEO). The goal of SEO is to improve a website's visibility and ranking in search engine results pages (SERPs) through various techniques such as keyword research, on-page optimization, and link building. VPN (A) stands for virtual private network and is not related to SEO. IAB (B) stands for Interactive Advertising Bureau and is an industry trade group focused on online advertising, also not related to SEO. SEM (C) stands for search engine marketing, which encompasses both SEO and paid advertising. While related, the question specifically mentions techniques to achieve a higher ranking with search engines, which is more synonymous with SEO.

The Process of Employing Techniques to Help a Web Site