You work for a retail clothing chain whose primary outlets are in shopping malls, and you are conducting an analysis of your customers and their preferences. You wish to find out if there are any particular activities that your customers engage in, or the types of purchases made in the month before or after purchasing select items from your store. To do this, you will want to use data mining software that is capable of
A) identifying associations.
B) identifying clusters.
C) identifying sequences.
D) classification.

Question

Quizplus · Accepted Answer

Identifying sequences is the correct choice because it involves finding patterns where one event leads to another, which is useful for analyzing customer behavior before or after purchasing certain items.

You Work for a Retail Clothing Chain Whose Primary Outlets