The competitive forces model can be used to analyze today's digital firm as well as traditional firms.

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The competitive forces model, also known as Porter's Five Forces, can be used to analyze any type of firm, including digital firms and traditional firms. The model identifies five key competitive forces - industry rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and threat of substitute products or services - that shape an industry's competitive landscape. By analyzing these forces, firms can develop strategies to compete effectively and achieve a sustainable competitive advantage.

The Competitive Forces Model Can Be Used to Analyze Today's