Amazon's use of the Internet as a platform to sell books more efficiently than traditional bookstores illustrates a use of information services for
A) low-cost leadership.
B) marketing effectiveness.
C) focusing on market niche.
D) strengthening supplier intimacy.

Question

Quizplus · Accepted Answer

Amazon's use of the internet to sell books more efficiently than traditional bookstores highlights a use of information services for low-cost leadership. By eliminating the need for physical stores and reducing overhead costs, Amazon can offer lower prices and gain a competitive advantage in the market.

Amazon's Use of the Internet as a Platform to Sell