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How Are the Internet and E-Commerce Causing Severe Disruption to the Existing

Question 34

Multiple Choice

How are the Internet and e-commerce causing severe disruption to the existing advertising business model?


A) Ties between customer and businesses are being rethought.
B) Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
C) New methods of advertising, such as blog advertising, are emerging.
D) The market entry costs for online advertising services are extremely low.

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