The effort required to locate a suitable product is called

Question

Quizplus · Accepted Answer

The effort required to locate a suitable product is referred to as search costs. This includes time and resources spent on researching options, comparing prices and features, and evaluating alternatives. Price discrimination refers to charging different prices to different customers for the same product, while menu costs refer to the expenses associated with updating prices and product offerings. Shopping costs may include transportation and other expenses related to physically acquiring the product.

The Effort Required to Locate a Suitable Product Is Called