Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

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Behavioral targeting is the practice of serving tailored ads to an individual based on their online behavior, such as their browsing history or search queries. Clickstream advertising refers to tracking a user’s clicks on a website, while online profiling involves collecting and analyzing data about an individual’s online activity for various purposes. Long tail marketing involves targeting niche markets with specialized products or services. Although related, neither clickstream advertising nor online profiling specifically involve targeting ads based on behavior.

Exposing an Individual to Ads That Are Chosen and Based