Product augmentations are additions made to create a unique product.
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Q7: All an inventor/entrepreneur needs is a good
Q8: Under a licensing agreement,an inventor generally receives
Q9: According to Booz,Allen,& Hamilton classifications,products that have
Q10: The expected product level of product satisfaction
Q11: The four Ps of the marketing mix
Q13: About 25,000 totally new products are introduced
Q14: The most basic level of product satisfaction
Q15: The ability to offer quality goods at
Q16: After a business owner selects a supplier,the
Q17: Advertising should be thought of as the
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