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Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-3 above, the decision making process that Mark will go through, in order, is

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The scenario states that Mark likes everything about the truck except the price tag, which is an indication of problem recognition. He then considers options to lower the price while maintaining all of the features, which involves an information search and alternative evaluation. Finally, he purchases the truck and will likely conduct a post-purchase evaluation. Therefore, the correct order of the decision-making process is problem recognition, information search, alternative evaluation, purchase, and post-purchase evaluation, which is option C.

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