The goal of the marketing research section of the business plan is to convince readers that a market exists for the product/service and that the projected sales forecasts can be achieved.

Question

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The marketing research section of a business plan aims to demonstrate that there is a demand for the product or service being offered and that the business can meet its sales targets based on this demand. This section includes data and analysis to support the feasibility of the business's market strategies and sales projections.

The Goal of the Marketing Research Section of the Business