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Scenario 4-2. Petro is considering opening a new small business called Petro's Playground. It will be an inside playground with climbing equipment, jungle gym, pit of balls, slides, and swings. Petro's closest competition has been in business for four years and provides quality service along with the fun of the playground. The competition is located four miles away in a large city and Petro is hoping to acquire some of his competition's market share by providing lower prices and more diversity in playground equipment.
-In Scenario 4-2 above, all but which of the following would be good promotional ideas for Petro to use?

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Ads on the weekly nightly news may not be the best choice as the target audience for an inside playground is likely families with young children who may not be watching the nightly news. Ads on Saturday morning cartoons would be a good choice to reach the target audience. Posters at the local library and coupons sent home in report cards would also be effective ways to reach potential customers.

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