You Make the Call-Situation 3
In the late 1990s, entrepreneur Neil Peterson was traveling in Europe when he observed what to him was a new way to own a car. It was called car sharing. Under this concept, the customer doesn't buy a car outright but uses the vehicle as a person would a timeshare property. The concept isn't totally new to the United States but hasn't yet caught on. Peterson has big plans. He wants to bring the car sharing concept to large U.S. cities. His research, based on American Automobile Association data, showed that the average cost of owning or leasing a new car, including insurance, is around $625 a month. He believes the average car-sharing member will pay only $100 a month.
(Source: Kortney Stringer, "How Do You Change Consumer Behavior?" http://www.entrepreneur.com/Your_Business/YB_PrintArticle/ 0,2361,310457,00.html, June 7, 2004.)

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The Answer of You Make the Call-Situation 3
In the late 1990s, entrepreneur Neil Peterson was traveling in Europe when he observed what to him was a new way to own a car. It was called car sharing. Under this concept, the customer doesn't buy a car outright but uses the vehicle as a person would a timeshare property. The concept isn't totally new to the United States but hasn't yet caught on. Peterson has big plans. He wants to bring the car sharing concept to large U.S. cities. His research, based on American Automobile Association data, showed that the average cost of owning or leasing a new car, including insurance, is around $625 a month. He believes the average car-sharing member will pay only $100 a month.
(Source: Kortney Stringer, "How Do You Change Consumer Behavior?" http://www.entrepreneur.com/Your_Business/YB_PrintArticle/ 0,2361,310457,00.html, June 7, 2004.)