You Make the Call-Situation 3
Mary Wilson is a 31-year-old wife and mother who wants to start her own company. She has no previous business experience but has an idea for marketing an animal grooming service, with an approach similar to that used for pizza delivery. When a customer calls, she will arrive in a van in less than 30 minutes and will provide the grooming service. Many of her friends think the idea has promise but dismiss her efforts to seriously discuss the venture. However, Wilson is not discouraged; she plans to purchase the van and the necessary grooming equipment.

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The Answer of You Make the Call-Situation 3
Mary Wilson is a 31-year-old wife and mother who wants to start her own company. She has no previous business experience but has an idea for marketing an animal grooming service, with an approach similar to that used for pizza delivery. When a customer calls, she will arrive in a van in less than 30 minutes and will provide the grooming service. Many of her friends think the idea has promise but dismiss her efforts to seriously discuss the venture. However, Wilson is not discouraged; she plans to purchase the van and the necessary grooming equipment.