You Make the Call-Situation 3
Todd Finkle, a college professor at a major university in the midwestern United States, is passionate about flyfishing, which he learned as a child from his father. So his interest was piqued when he heard that his favorite fly-fishing rod manufacturer, Thomas and Thomas, was for sale. Founded in 1969 and well known among flyfishing aficionados, Thomas and Thomas has a solid reputation, good products, and a loyal customer base.
(Source: Dimitra Kessenides, "Getting Started: Buyer Beware," Inc., vol. 26, No. 13 (December 2004), pp. 48-50.)

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