Containers Etc. manufactures household containers. In contrast to traditional market designs, all of Containers Etc.'s products are microwaveable and child-proof and come in an assortment of 35 colors. Accordingly, Containers Etc. is pursuing a _____ strategy.
A) product-based
B) differentiation-based
C) concept-based
D) efficiency-based

Question

Quizplus · Accepted Answer

Containers Etc. is pursuing a differentiation-based strategy by offering unique features such as microwaveability, child-proofing, and variety of colors that are not offered by traditional market designs.