Herbert Is Considering Whether to Advertise on the Placemats Used

Herbert is considering whether to advertise on the placemats used in many local restaurants. One of the arguments in favor of this action is:

A) publicity is important to a small business and should be used at every opportunity.
B) you never know who might see the ad on the placemat.
C) the cost of printing is shared with many other local businesses.
D) every ad will generate approximately 1,000% of its cost in revenues.