Retro Hits, a local band covering songs from the 1980's and 1990's, decided they wanted to expand to more college students. Research showed students thought the current $15 ticket price was too high for a local band. To strengthen ticket demand, Retro Hits began offering $10 tickets to all fans who checked in on Facebook. The band was using a

Question

Quizplus · Accepted Answer

Retro Hits is using a variable pricing strategy by offering different prices to different customers based on their Facebook check-in. This is a common tactic used to increase demand from price-sensitive customers without lowering the overall price for everyone. This approach can increase sales volume while maintaining profitability.

Retro Hits, a Local Band Covering Songs from the 1980's