Lorrie Veasey, owner of Our Name is Mud, used discount coupons for special event items to drive customers to her retail stores. Using such promotions and stating that "the regular price is never chiseled in stone" would indicate Lorrie is using a

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Lorrie Veasey is using discount coupons for special event items which is an example of variable pricing strategy, where the price varies based on different factors such as time, location, and demand. This is different from price lining, which involves setting different prices for different levels of quality or features, skimming pricing, which involves setting a high price initially and gradually lowering it, and adaptive pricing, which involves adjusting prices based on changes in the market.

Lorrie Veasey, Owner of Our Name Is Mud, Used Discount