Coca-Cola produces and distributes products under the brand names Coke, Minute Made, Dasani, and many others. This collection of product lines within a Coca-Cola's ownership and control is referred to as the:
A) product depth.
B) product accumulation.
C) product line consistency.
D) product mix.

Question

Quizplus · Accepted Answer

The collection of product lines under Coca-Cola's ownership and control is its product mix.

Coca-Cola Produces and Distributes Products Under the Brand Names Coke