Match the term with its definition.
-A legal term indicating that a firm has exclusive rights to use a brand to promote a product
A)Brand
B)Brand image
C)Brand name
D)Brandmark
E)Design patent
F)Direct channel
G)Indirect channel
H)Patent
I)Service mark
J)Trade dress
K)Trademark
L)Utility patent

Question

Quizplus · Accepted Answer

A trademark is a legal term indicating that a firm has exclusive rights to use a brand to promote a product.

Answer: C
 Brand name refers to the name given to a product or service that distinguishes it from other products or services.

Answer: D
 Brandmark is a type of trademark that consists of a specific symbol, design, or emblem that is used to identify a brand.

(Note: While A and B are important concepts in branding, they do not fit the given definition.)

Match the Term with Its Definition