Regardless of the nature of the business, small firms can gain a competitive edge by providing exceptional customer service.
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Q10: Post-purchase dissonance and consumer complaints are both
Q11: In the information search and evaluation stage,
Q12: There must be a company-wide commitment to
Q13: It is important to keep in touch
Q14: Consumer needs can be completely satisfied by
Q16: A transactional relationship is an association between
Q17: Lack of internal expertise is a major
Q18: An evoked set is a group of
Q19: Post-purchase dissonance has been shown to be
Q20: In some situations, a small business owner
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