Jeff has concluded that his company selling professional football merchandise needs to increase its line of shirts.He is in the ____ stage of the consumer decision making process.
A)information search and evaluation
B)need recognition
C)post-purchase evaluation
D)purchase decision

Question

Quizplus · Accepted Answer

Jeff has recognized a need to increase the line of shirts, so he is in the need recognition stage of the consumer decision making process. Information search and evaluation, purchase decision, and post-purchase evaluation stages are not applicable in this scenario.

Jeff Has Concluded That His Company Selling Professional Football Merchandise