The quality of focus group data is dependent on
A)how representative the sample is.
B)how skilled the moderator is.
C)whether a random sample is used.
D)the personal experiences of group members.
E)all of the above
F)a and b only

Question

Quizplus · Accepted Answer

The quality of focus group data is dependent on how skilled the moderator is as well as how representative the sample is. Random sampling can improve representativeness, but it is not the only factor. Personal experiences of group members may also contribute to the data, but it is not the main factor for quality. Therefore, choice F, which includes a and b, is the best answer.

The Quality of Focus Group Data Is Dependent on