Louis remembers reading that moderate alcohol consumption is good for your health but he cannot remember the source of that information. Louis may experience the:

Question

Quizplus · Accepted Answer

The sleeper effect is when a message is initially discounted because of the source, but over time the message becomes persuasive due to forgetting the source's unreliability. In this case, Louis remembers the message but forgets the source, so it does not match the primacy or recency effects. The need for cognition is a different concept related to a person's tendency to engage in and enjoy thinking and analyzing information, which is not applicable here. Therefore, the best choice is A, the sleeper effect.

Louis Remembers Reading That Moderate Alcohol Consumption Is Good for Your