Repeated exposure to a novel stimulus can lead to the:

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon in which repeated exposure to a novel stimulus increases our liking for it. This effect is based on the familiarity principle that states that we tend to prefer things that we are more familiar with. The other options—sleeper effect, recency effect, and primacy effect—refer to different effects related to memory and persuasion, and are not related to the phenomenon of increased liking based on mere exposure.

Repeated Exposure to a Novel Stimulus Can Lead to The