A(n) _______________ is the true merits of the person, object, or position being advocated in the message.

Question

Quizplus · Accepted Answer

The true merits of the person, object, or position being advocated in the message are referred to as the argument. Peripheral cues refer to superficial or unrelated factors that can influence our attitudes or decisions, such as the attractiveness of the source. The source is the person or entity conveying the message. Attitude refers to a person's evaluation or feeling toward an object or situation.

A(n) _______________ Is the True Merits of the Person, Object