According to the elaboration likelihood model, the key factors that influence the route of persuasion that people follow are _____________ and ____________________.

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, the key factors that influence the route of persuasion that people follow are the individual's motivation and ability to think deeply about the message. In other words, people will either process information deeply and thoughtfully (central route) or superficially and without much thought (peripheral route), depending on their motivation and cognitive processing abilities. Factors such as the argument and source can also play a role, but they are not the primary determinants of which route people take.

According to the Elaboration Likelihood Model, the Key Factors That