Bob wants to buy a particular brand of car because he saw a commercial with his favorite actor driving that brand of car. Bob's desire to buy the car he wants can be BEST explained by:

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that people are more likely to be persuaded and influenced by messages that appeal to their emotions rather than their rationality. In this case, Bob's desire to buy a particular brand of car based on the commercial featuring his favorite actor is an emotional response, rather than a rational one.

Bob Wants to Buy a Particular Brand of Car Because