Attitudes that are changed by ______________________ are more durable and resistant to other influences than attitudes that are changed by ________________________.

Question

Quizplus · Accepted Answer

Central-route processing involves carefully scrutinizing the information presented and weighing the arguments, while peripheral-route processing involves being swayed by superficial factors, such as the appearance or image of the person presenting the information. Attitudes changed through central-route processing tend to be more durable and resistant to other influences because they are based on careful thought and evaluation rather than superficial factors.

Attitudes That Are Changed by ______________________ Are More Durable and Resistant