In a classic study by Asch, participants read some traits of a person whom they did not know. In one condition, participants read that the person was "intelligent, industrious, and envious." In the other condition, participants read that the person was "envious, intelligent, and industrious." The results showed that people liked the person more in the first condition. What phenomenon did this study demonstrate?

Question

Quizplus · Accepted Answer

The study demonstrated the primacy effect, which is the tendency for information presented earlier to have a stronger influence on judgments than information presented later. The participants liked the person more when the positive traits were presented first, demonstrating that the order in which information is presented can have a significant impact on our judgments and impressions.

In a Classic Study by Asch, Participants Read Some Traits