Researchers Nisbett and Wilson found that when shoppers were asked to choose between different silk stockings, the primary factor influencing their decision was the positioning of the stockings on the table. However, when asked why they chose the stockings they chose, the shoppers generated a variety of different reasons. This finding is evidence that:

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The finding suggests that people's reasons for their behavior are not always accurate or based on conscious decision-making. Instead, they may rely on prior beliefs and theories to explain their actions, even if those beliefs are not actually driving their behavior. This is consistent with the idea that people often use heuristics or mental shortcuts to make decisions, rather than engaging in rational, deliberate thought processes.

Researchers Nisbett and Wilson Found That When Shoppers Were Asked