Which refers to the unintended consequences of George Ritzer's McDonaldization like long lines and dehumanization of customer and employee alike?

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The concept of "irrationality of rationality" in Ritzer's McDonaldization theory refers to the unintended consequences of the pursuit of efficiency, calculability, and predictability, resulting in dehumanization and irrational outcomes. Long lines and the dehumanization of both customers and employees are some examples of these unintended consequences.

Which Refers to the Unintended Consequences of George Ritzer's McDonaldization