According to George Homans, the most desirable rewards are those that are the most difficult to attain through rational action.

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George Homans, in his social exchange theory, suggests that the value of a reward is positively related to its availability - the less available a reward, the more valuable it becomes. However, he does not specifically state that the most desirable rewards are those that are the most difficult to attain through rational action. His focus is more on the cost-benefit analysis and the principle of diminishing returns in social exchanges.

According to George Homans, the Most Desirable Rewards Are Those