George Homans, founder of exchange theory, was interested in ______.

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George Homans was interested in the cost-benefit behaviorism approach, which is the foundation of exchange theory. He believed that individuals engage in social relations based on mutual benefit or exchange, where they seek to maximize rewards and minimize costs. Homans argued that social behavior is determined by the balance between rewards and costs, and that individuals are rational and goal-oriented in their decision-making. Therefore, option B is the best choice.

George Homans, Founder of Exchange Theory, Was Interested in ______