The three main factors associated with rumors being effective are importance, ambiguity and source.

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Importance, ambiguity and source are widely recognized as the main factors that make rumors effective in spreading and impacting people's beliefs and behaviors. Studies have shown that rumors tend to be more effective and persistent when they concern important topics or events, are difficult to verify or disprove, and come from a credible or trustworthy source.

The Three Main Factors Associated with Rumors Being Effective Are