The concept that "no business idea takes root purely on its own merits; it has to be sold," is the rationale behind the use of

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Quizplus · Accepted Answer

The concept of selling a business idea requires a product champion who is responsible for advocating and promoting the idea within the organization. Therefore, the use of product champions is the best choice to support the rationale that no business idea takes root purely on its own merits. Joint ventures, strategic leadership, and cross-functional teams may also be relevant in different contexts, but they are not directly related to the concept of selling a business idea.

The Concept That "No Business Idea Takes Root Purely on Its