The main goal of franchising for the franchisor, such as Wendy's or Dunkin Donuts, is

Question

Quizplus · Accepted Answer

The main goal of franchising for the franchisor is growth. Franchising allows the franchisor to expand their business rapidly without having to invest significant amounts of capital in opening new locations themselves. By granting franchises to individual franchisees, the franchisor is able to quickly increase the number of locations and boost revenue. While brand name recognition and access to technology may be additional benefits of franchising, the primary goal is growth. Testing for potential future acquisitions is not a primary goal of franchising.

The Main Goal of Franchising for the Franchisor, Such as Wendy's