Whirlpool's development of centers of excellence in various world regions that develop appliance designs most suited for that region and manufacture the appliances in that region, combined with a global network of distribution and appliance-manufacturing centers, shows Whirlpool's move toward the ____ strategy.

Question

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Whirlpool's strategy combines local responsiveness (developing appliance designs suited for specific regions) with global integration (manufacturing and distribution network). This is the essence of a transnational strategy.

Whirlpool's Development of Centers of Excellence in Various World Regions