Rose Petal Cosmetics, a manufacturer of cosmetics and skin care products for women of color in the U.S., wishes to expand to markets in Asia and the Middle East, as well as areas of Europe with many African and Middle Eastern immigrants. A major competence of Rose Petal is effective marketing to American women-of-color. Rose Petal's main barrier to success in its target markets will probably be

Question

Quizplus · Accepted Answer

The main barrier to success for Rose Petal in expanding to Asia, the Middle East, and areas of Europe with many African and Middle Eastern immigrants is likely cultural. These regions have different cultural norms and beauty standards than in the U.S., and Rose Petal will need to adapt its marketing strategies and product formulations accordingly to appeal to these new customers.

Rose Petal Cosmetics, a Manufacturer of Cosmetics and Skin Care