In 2005, P&G, whose products include Crest toothpaste and Tide laundry detergent, purchased Gillette. Gillette itself had multiple businesses, including a range of products including electric toothbrushes, razors and batteries. Which of the following reflects the acquisition?

Question

Quizplus · Accepted Answer

The acquisition is related diversification for P&G because both firms sell consumer products through similar channels. The fact that Gillette consists of multiple business units does not affect this categorization.

In 2005, P&G, Whose Products Include Crest Toothpaste and Tide