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Brinker International Operates Restaurants in Several Different Segments of the Casual

Question 48

Multiple Choice

Brinker International operates restaurants in several different segments of the casual dining market. Their brands include Chili's Grill & Bar, Romano's Macaroni Grill, and On the Border. Brinker's corporate level strategy is best described as


A) a relatively high level of diversification.
B) an example of product diversification.
C) an example of unrelated diversification.
D) an example of a corporate entity that should manage its firms using the efficient internal capital market allocation approach.

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