The acquisition of Gillette Co. by Procter & Gamble will probably result in activity sharing because P&G has a reputation for technology transfer: the ability to take technology used in one brand and apply it to another brand. This is an example of

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Operational relatedness refers to the sharing of activities and resources across different businesses within a company in order to improve efficiency and effectiveness. The technology transfer that P&G is likely to apply to Gillette is an example of operational relatedness, as they are sharing resources (technology) to improve the performance of both brands. Corporate relatedness, vertical integration, and virtual integration do not accurately describe this situation.

The Acquisition of Gillette Co